Butterball announces promotions
May 19, 2014
by Meat&Poultry Staff
GARNER, NC – Butterball LLC named Jay Jandrain as executive vice president of sales and Bill Klump as chief marketing officer effective May 19. Jandrain and Klump succeed Kerry Doughty, who was recently named president and CEO of Butterball on May 5.
Jandrain will oversee sales in food service, retail and export channels, as well as product research and development, customer service and integrated business strategy, according to the company.
Jandrain joined Butterball in May 2002 as director of product R&D. During his tenure with company he has held roles of increasing responsibility including vice president of deli sales, vice president of product research and development, and vice president of integrated business strategy. Jandrain has held multiple sales, marketing and R&D management positions at other protein companies such as Cargill and Plantation Foods.
“The Butterball team is talented, ambitious and full of potential,” Jandrain said. “Together, we will turn opportunities into even bigger success stories. My 12 years of experience with the company tells me that the Butterball brand is thriving, so we will continue to position the organization as an innovative leader within the poultry category and drive new business through enhanced customer service and a dynamic sales organization.”
In his new role, Klump will be responsible for overall brand strategy, consumer communication and public relations. In addition, Klump will continue to drive brand advertising, consumer promotion, product innovation and consumer insights for consumer packaged goods, deli and seasonal products. Klump brings more than 30 years of experience in consumer packaged goods to the position.
He also joined Butterball in 2002 while working for ConAgra Foods. He transitioned to Butterball in 2006 when the brand was sold to Smithfield Foods Inc. and Maxwell Farms, forming Butterball, LLC. Klump is the current chairman of the board for the International Deli-Diary-Bakery Association. He was the senior vice president of corporate marketing before his promotion to CMO.
“Butterball is one of the best brands in the protein industry, hands down,” Klump said. “It is powerful. Consumers trust it for Thanksgiving and every day, and Butterball is poised for continued growth. I’m excited to serve as Butterball’s CMO, and we will continue to expand the brand into different day parts by capitalizing on its well-developed brand equity.”