Tyson launches new Angus beef promotion

by Meat&Poultry Staff
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Tyson Fresh Meats launches new Star Ranch Angus Beef promotion.

DAKOTA DUNES, SD – Tyson Fresh Meats is confident it can keep its "100% Satisfaction Guaranteed" brand promise.

The subsidiary of Tyson Foods, Inc. is launching a new promotion which focuses on the Star Ranch Angus beef 100 percent commitment to consumers. The promotion is the kick-off of a series of promotions for 2014. The "100% Satisfaction Guaranteed" promotion will run from April through May.

“We’re completely confident in our products, and want our consumers to be confident that they will always have a great meal when they pick up a package of Star Ranch Angus beef,” said Rick Janke, brand manager for Tyson Fresh Meats.

The “100% Satisfaction Guaranteed” promotion includes point-of-sale elements such as an in-store banner, ironman, on-pack “100% Satisfaction Guaranteed” stickers and promotional hats for meat department staff. Additionally, Tyson Fresh Meats is sending participating stores a $25 Dick’s Sporting Goods gift card when they display the Star Ranch Angus promotion POS materials.

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