Smithfield takes sustainability digital
by Meat&Poultry staff
SMITHFIELD, Va. – Smithfield Foods Inc.’s new Smithfield Digital app has been released in conjunction with its 2013 Integrated Report, which achieved a sustainability reporting milestone by fulfilling the application level A requirements from Global Reporting Initiative (GRI), the company relays. This marks the first year Smithfield has received this recognition.
Smithfield DIGITAL is available for both iPhone and Android. When users hold a smartphone or tablet over report pages, they come to life by adding videos, graphics, audio content or ways to contact the company to get more information about a particular topic.
“Over the years, we have continually looked for more ways to integrate our online communications around sustainability with our printed sustainability report. This app allows us to do that in a seamless and innovative way,” noted Dennis Treacy, chief sustainability officer.
"We are always looking for ways to underscore our commitment to transparency and accountability, and achieving an A level from GRI for our reporting certainly demonstrates progress in this area,” added C. Larry Pope, president and chief executive officer. “However, what I'm most excited about is the release of Smithfield DIGITAL. We hope this app will broaden our reach to entirely new audiences."
Smithfield Foods’ 2013 Integrated Report is in PDF format on www.smithfieldcommitments.com, and visitors can also order a print copy. And this year a videos section was added to the site, which categorizes the company’s videos by subject matter and provides updates to video material.
Treacy said Smithfield views the app, report and updated sustainability website as the next step in better communicating with stakeholders. “The food business has traditionally been rather closed, and we are hoping to change that. For over 10 years, we have constantly looked for ways to give consumers an inside look into our operations, and I’m proud of how far we have come,” he added.
Smithfield Foods is hoping to provide its stakeholders with anything and everything they want to know about its operations – from online farm tours to annual antibiotics usage to detailed environmental data.