Oscar Mayer gets BOLD with lunchmeats
April 7, 2014
by Meat&Poultry Staff
|Oscar Mayer Deli Fresh BOLD lunchmeat
MADISON, Wis. – Consumers looking for alternatives to lunchmeat flavors have a new option offered by Oscar Mayer.
The company, a subsidiary of Kraft Foods Inc., has expanded its Deli Fresh line of lunchmeats with new Deli Fresh BOLD. The new lunchmeat flavors are currently available in four new flavors including Italian Style Herb Turkey Breast, Cajun Style Turkey Breast, Maple Honey Ham and Chipotle Seasoned Chicken Breast. Deli Fresh BOLD lunchmeats contain no artificial preservatives, no artificial flavors and are gluten free and at least 97 percent fat free.
"Shopper behavior is evolving at a rapid rate, and we plan to stay at the forefront of category innovation," said Tom Bick, Oscar Mayer senior director of integrated marketing communications and advertising. "Millennials are asking for bolder flavors, simplified ingredient lists and greater convenience – all of which we deliver with Deli Fresh BOLD lunch meats."
Deli Fresh BOLD lunchmeats are available in the refrigerated meat section in retail stores nationwide, according to the company. The product comes in an 8 oz. package for a suggested price of 3.99 and a 16-oz. family size package for $5.99.