Just grill it
April 22, 2014
by Meat&Poultry Staff
DES MOINES – The National Pork Board has launched its Grill it like a Steak promotion in time for the spring and summer grilling seasons. The promotion is designed to encourage consumers to cook popular cuts of pork on the grill while reinforcing new nomenclature for fresh pork cuts.
The promotion includes point-of-sale materials that feature six different meat case signs and five static clings, each with a different grill-friendly pork cut and an on-pack label showing mixed pork cuts, NPB noted.
“We saw great success during last year’s Grill it like a Steak promotion, and are bringing it back by popular demand,” said Patrick Fleming, director of retail marketing for the National Pork Board. “With the change in nomenclature for fresh pork cuts, our consumers are able to better understand the different cooking methods and eating experiences for the different pork chops in the case.”
Additionally, retailers can also access POS materials to promote ribs, such as St. Louis Style Ribs, Back Ribs, Spareribs and Country Style Ribs. Additional POS materials include a series of four meat case signs and four static clings featuring different cuts of ribs as well as an on-pack label.
The promotion culminates in a National Pork Board’s America’s Top #ChopGriller giveaway in which consumers can compete for a $15,000 backyard makeover, a new grill and free pork for the summer. The contest runs until May 16, 2014.