LANSING, Ill. – Land O'Frost wants consumers to know that its new line of lunchmeats is great on the taste buds and good for your heart.

The new line of heart-healthy lunchmeats, called “Simply Delicious”, features six new products that address what the company says is consumers' number-one health concern – heart health. The Simply Delicious line packaging will feature the red-and-white Heart Check logo of the American Heart Association’s Food Certification Program.

“As a third generation family-owned company, we know first-hand how important it is to provide our customers with an array of healthy options for all ages,” said Keith Hill, director of brand management at Land O’Frost. “By offering not just one or two, but a full line of, American Heart Association-certified lunchmeats, we believe Simply Delicious can help families achieve their healthy eating goals without sacrificing taste.”

Simply Delicious lunchmeats are available in six flavors: Slow Roasted Turkey Breast, Black Forest Ham and Rotisserie Seasoned Chicken Breast, as well as Honey Roasted Turkey Breast, Honey Cured Ham and Slow Roasted Beef. The product contains no by-products, artificial flavors or hormones. Additionally, the lunchmeats are extra-lean and gluten free.