Chicken gets 'Big King' treatment

by Meat&Poultry Staff
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Burger King's Chicken Big King sandwich.

MIAMI – Rising consumer demand for chicken prompted Burger King to go big with its latest chicken sandwich.

The Chicken Big King features two crispy chicken patties, cheese, lettuce, pickles, onions and Burger King’s signature King Sauce. The toppings are served between three stacked buns. The sandwich is available for $3.59 at participating Burger King locations. The Chicken Big King is part of the chain’s two for $5 offering with the Big King sandwich, Original Chicken Sandwich and Big Fish Sandwich.

“With the success of the original Big King sandwich and the growth in demand for chicken, we thought it was time to bring the two together,” said Alex Macedo, president North America, Burger King Worldwide, Inc. “The beauty of this product is that it’s obvious. It’s the great taste of the Big King sandwich, now available in chicken. We are very excited about extending the Chicken Big King sandwich to the Big King sandwich family.”

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