Promotion combines muscle cars and lunchmeat

by Meat&Poultry Staff
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LANSING, Ill. – Land O'Frost and Hot Wheels are offering consumers the chance to win a sweet ride as part of a sweepstakes promotion.

The "Drive it Home Sweepstakes" features 1,000 prizes and one grand prize of a 2014 Chevrolet Camaro ZLT. Additionally, 10 first prize winners will receive the Hot Wheels Ultimate Track Room set, and 990 winners will receive a Hot Wheels Track Builder 5 Lane Tower. Game pieces will be available on Land O'Frost Premium and sausage products through May 2.

“As a family-owned company, Land O’Frost is always looking for promotions that bring families together in fun, entertaining ways,” said Keith Hill, director of brand management at Land O’Frost. “Hot Wheels provides thrilling vehicle experiences spanning generations of play. We are proud to partner with a valued brand to give our customers this exciting opportunity.”
 
Land O'Frost produces high-quality lunchmeat, sausage and franks for sale at grocery stores, mass merchandisers and other retail outlets. The company's brands include DeliShaved, Bistro Favorites, Wimmer’s, Ambassador, Bassett’s and Fairbury brand meats.
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