Hillshire upgrades its Ball Park hot dog

by Meat&Poultry Staff
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CHICAGO – The Ball Park brand has launched a new premium hot dog and has teamed with celebrity chef Rachael Ray to promote the product.

 

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Park's Finest is a premium frankfurter that features gourmet flavors such as Signature Seasoned and Cracked Dijon Mustard. Park's Finest is the leading sponsor of Rachael Ray's Feedback music and food festival which coincides with the South by Southwest (SXSW) conference in Austin, Texas. Feedback attendees will be the first to try the new hot dog from March 13-15.

“Between Rachael’s love for great food and music and the vibrant food culture of Austin, we couldn’t think of a better partnership and venue to launch Park’s Finest,” said Kristin Kroepfl, director of marketing of Hillshire Brands' Ball Park product line. “Just as Rachael helps take every day meals to the next level, Ball Park brand is taking the grilling experience up a notch with new Park’s Finest, that contains no artificial preservatives and no nitrates or nitrites added. We’ve reinvented the hot dog with this premium frankfurter featuring a variety of big, bold flavors and seasonings you can actually see, making it the perfect fit for ‘Feedback’, an event which showcases some of the boldest music acts of today and the future.”

The marketing program for Park’s Finest will include promotions on TV, digital, social, shopper marketing and public relations. A new television spot will air nationally on April 14.

Park’s Finest hot dogs will be available in seven-count packages for a suggested retail price of $4.79 per package.

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READER COMMENTS (9)

By Tom Hurst 10/11/2014 1:49:40 PM
can,t find cracked Dijon mustard anywhere tried walmarts in Titusville And Cocoa Florida its been that way also today they uped the price Finest cracked Dujon mustard is one of the best hot dogs i ever had

By Barney Manzo 8/16/2014 10:11:18 AM
Cannot find Park's Finest hot dogs in Staten Island , New York. I am anxiously awaiting their arrival in our local markets. Park's please send me some Park's Finest hot dogs, I'll gladly pay for them. Your ad has done a great job selling this new line. Till then I'll be shopping at the Polish grocery store.

By Sue 7/23/2014 8:35:48 AM
I bought a package of the signature seasoned dogs and we really liked them but I have since been unable to find them. Can you tell me where I might be able to purchase them in East Texas?

By Carla S. 7/10/2014 12:36:40 PM
No one at our July 4th cook out liked these. Neither the flavor (Signature) nor the texture. And why 7 in a package? Buns come 8 to a package. Pretty sure I paid more than the suggested retail as well. I will go back to Hebrew National brand.

By ballhawk 6/29/2014 2:44:12 PM
yes the taste is good in the signature seasoned variety BUT the little chunks of gristle and even a piece of bone that hurt my tooth is a reason for all to not buy these.

By Stephen Edmundson 6/11/2014 2:05:08 PM
I doubt I would pay $4.79 for these, but got them on sale 2/$6, just to try them. Tastes OK, but does not have a resealable pkg. Found juice on the bottom of the fridge, then had to put it in a glad bag.

By E. Childs 5/26/2014 12:07:44 PM
i would like to know in fort Worth what grocer that sell crack dijon mustard frankfurters

By E. Childs 5/26/2014 12:07:43 PM
i would like to know in fort Worth what grocer that sell crack dijon mustard frankfurters

By Gdaddy 4/27/2014 1:04:01 PM
$4.79 for a pack of hot dogs? You can keep em'.