Multicultural marketing

by Meat&Poultry Staff
Share This:
Search for similar articles by keyword: [Consumers], [National Pork Board]
MIAMI – Republica was named the cross-cultural advertising, digital and communications agency of record for the National Pork Board. The agency is tasked with creating awareness of the benefits of pork among Hispanic, African American and Asian American consumers.

"Pork is a staple in many multicultural diets. We believe that Hispanic, African American and Asian American consumers play an important role in increasing the demand for pork," explained Jose de Jesus, National Pork Board's director of multicultural marketing. "These segments hold great potential as they already understand the role pork plays in their diet and lifestyle. Our desire is to reach out to these segments in a way that is authentic and culturally relevant to each."

Republica will develop multi-platform marketing strategy that will include research, advertising, media, branding, public relations, social media, community relations and promotions.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.