BK's Big Mac

by Meat&Poultry Staff
Share This:
Search for similar articles by keyword: [Burger King]
MIAMI – A bigger burger brother to the Big King sandwich is now available at Burger King locations, the chain announced Feb. 11.

Miami-based Burger King Worldwide, Inc. introduced the even bigger Big King sandwich which features two beef patties that total a quarter-lb. of beef, lettuce, onions and King Sauce on a three-layer sesame seed bun. The new Big King retails for$3.69 at participating restaurants nationwide. Burger King has included the sandwich in the chain's two for $5 offer, which allows customers to mix and match premium sandwiches such as the Original Chicken Sandwich, the new Spicy Original Chicken Sandwich and the Premium Alaskan Fish Sandwich.

Burger King plans to support the bigger Big King launch with a marketing campaign that includes social media, broadcast and out of home advertising. The company returned the original Big King sandwich to its menus in November 2013.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.