Wendy's launches Mediterranean-themed burger
Jan. 27, 2014
by Meat&Poultry Staff
|Wendy's new premium burger features Mediterranean-inspired flavors.
DUBLIN, Ohio – It's not part of the Mediterranean diet, but Wendy's new Ciabatta Bacon Cheeseburger certainly takes as its inspiration flavors from the region.
The new premium beef burger is topped with rosemary garlic aioli, roasted chopped tomatoes, spring mix, applewood smoked bacon and Asiago cheese and served on toasted ciabatta bread.
"We're back again with another premium cheeseburger on an artisan crafted bun to give consumers what they've come to love from Wendy's," said Craig Bahner, Wendy's chief marketing officer. "The new Ciabatta Bacon Cheeseburger reinforces our commitment to offer consumers premium ingredients and unique flavors, changing what they should expect from a quick service restaurant.
"2013 was our 'Year of the Bun' – featuring the popular artisan pretzel bun paired with both cheeseburgers and chicken sandwiches; buttery brioche with our Bacon Portabella Melt; and a five-grain flatbread that gave grilled chicken a brand new look," Bahner added. "Sales results proved these products were a hit with consumers as company-operated same restaurant sales were up 3.2 percent in the third quarter of 2013 (versus the prior year) and preliminary same restaurant sales were up 3.1 percent in the fourth quarter."