John Morrell expands, updates Healthy Ones
January 9, 2014
by Meat&Poultry Staff
LISLE, Ill. – Smithfield Foods subsidiary, the John Morrell Food Group is debuting a new logo and graphics for the company's Healthy Ones deli-meat packaging. The launch of the new look coincides with the release of three new flavors in the product line-up.
The company describes the brand refresh as having "a clean design, contemporary logo and a focus on highlighting fresh ingredients". Key nutritional information now appears on the front of all bulk deli products. New to the product line-up are Mediterranean Style Turkey Breast, Tuscan Roasted Turkey Breast and Cracked Black Pepper Turkey Breast.
"We're very excited about the updates we've made to the Healthy Ones Deli brand," said Elizabeth Di John, brand manager for Healthy Ones. "One of the most impactful updates we have made is to our packaging graphics by making our products easier for consumers to shop at the deli counter. We have updated the logo, brought forth bright, fresh colors and have clearly listed all important product attributes such as gluten free, lower sodium and no fillers, all to reflect the fresh and better-for-you nature of our deli meats."