Europe performance lifts McDonald's November sales
Dec. 9, 2013
by Eric Schroeder
OAK BROOK, Ill. – Breakfast, chicken menu choices and expanded value offerings in the United States coupled with appealing premium, core and value menu items in Europe contributed to a gain of 0.5 percent in global comparable sales at McDonald’s Corp. in November.
“Throughout the McDonald’s system we’re focused on satisfying our customers by providing a differentiated experience that delivers high-quality food and meaningful value in a comfortable and modern environment,” said Don Thompson, president and CEO. “As consumer expectations and the marketplace continue to evolve, we are making investments in our menu, restaurants and service to strengthen our connection with customers and build our business for long-term profitable growth.”
A 1.9 percent comparable sales growth in Europe offset a 2.3 percent decline in Asia/Pacific, Middle East and Africa, and a 0.8 percent decline in the United States during the period.
System-wide sales in November rose 1.1 percent.