Burger King renames value menu
Dec. 30, 2013
by Meat&Poultry Staff
MIAMI – Burger King Worldwide Inc. announced it has re-branded its value menu as the King Deals Value Menu with two new sandwiches to mark the change.
The King Deals Value Menu encompasses breakfast, lunch and dinner options with prices starting at $1, according to the chain. The King Deals Value Menu features more than 20 items, including Chicken Nuggets, Spicy Crispy Chicken, a Double Cheeseburger, Bacon Cheeseburger, Crispy Chicken Wraps and new items to become available throughout 2014.
Also included on the King Deals Value Menu are the Rodeo Crispy Chicken sandwich and Rodeo Burger. For $1, customers can choose a crispy chicken filet or a grilled beef patty topped with sweet and spicy barbecue sauce and onion rings served on a toasted, sesame seed bun. The Rodeo Sandwiches are available now on the King Deals Value Menu as a limited time only item.
“We’re launching the new King Deals Value Menu including classics and new favorites like the Rodeo Sandwiches all starting at just $1,” said Eric Hirschhorn, chief marketing officer, North America. “We’ve seen an incredible response from our guests with our $1 menu items and we want to continue creating great tasting products that don't sacrifice on taste.”