CHICAGO – Carl Buddig & Co. entered a sponsorship deal with the National Hockey League's Chicago Blackhawks for the 2013-14 season.

The sponsorship includes new spots on WGN TV and radio; a digital advertising campaign with WGN radio and the Chicago Tribune; in-game advertising, sponsorships and contests; in-store advertising and point of sale materials; and a WGN Radio “Fan Van” tour making stops at key retailers supported with on-air promotions. The broadcast campaign will start Dec. 1.

The sponsorship covers the entire 82-game hockey season. Featured products include Buddig Original Lunchmeats, Premium Deli, Deli Cuts and Cracker Snackers, Old Wisconsin Snack Bites, Snack Sticks, Snack Slices and Summer Sausage.

“The Blackhawks are truly Chicago’s team and a family favorite and we couldn’t be more proud of our new sponsorship affiliation,” said Tom Buddig, executive vice president marketing, Carl Buddig & Co. “Last year the Chicago Blackhawks thrilled us as they captured the hearts of hockey fans from coast-to-coast. As a team that shares our commitment to celebrating traditional family values, our Blackhawks partnership will bring greater consumer awareness to our brands. It’s also the perfect opportunity to celebrate our role as Chicago’s hometown lunchmeat and meat snack brand.”

The Chicago Blackhawks have won five Stanley Cup championships since the team's founding in 1926.