Small-batch appeal

by Bryan Salvage
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MINONG, Wis.— Jack Link’s officials recently announced a new product line it claims celebrates the brand’s rich heritage — Jack Link’s Small Batch, Handcrafted Beef Jerky. Product is made with thick slices of premium beef and is available in three flavors: Original No. 11; Peppered No. 15; and Teriyaki No. 17.
Hand-cut slices of tender beef are slow-cooked in small batches and smoked in a traditional smokehouse. This time-honored process results in an ultra-tender, intensely smoky and savory beef jerky that embraces the Link family’s 100-plus years of experience in crafting America’s favorite meat snacks, the company reported.

“Since the Link family began crafting meat snacks, Jack Link’s has earned consumer respect by offering the best-tasting, highest-quality meat snacks available anywhere,” said Kevin Papacek, director of marketing, Jack Link’s Beef Jerky. “More than a century later, we’re proud to introduce new Small Batch, Handcrafted Beef Jerky — a product that reflects on the brand’s roots and continues its long-standing tradition of delivering premium meat snacks.”

Jack Link’s Small Batch, Handcrafted Beef Jerky is billed as containing 100 percent beef and an excellent source of protein. Naturally low in calories and carbs and 97 percent fat-free, each item in the Small Batch line is packed in an easy-to-open, 2.5 oz. package. Product is available at retail locations throughout the US for a suggested retail price of $4.99.
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READER COMMENTS (1)

By Mike 11/30/2013 11:08:03 PM
LOVE IT! Got a bag of the Original and I will be going back for more. Please give it time to catch on before discontinuing it. Always happens when I find a new thing.