Kayem Foods adds to list of multi-year deals with pro teams
by Meat&Poultry Staff
BOSTON and NASHVILLE, Tenn. – Kayem Foods announced a new multi-year sponsorship and licensing agreement to manufacture and distribute Kayem franks and sausages at Bridgeston Arena and TD Gardens, home to the National Hockey League's Nashville Predators and Boston Bruins, respectively.
This brings to four the number of NHL teams and sports venues that carry Kayem Foods hot dogs and sausages. The Tampa Bay Lightning and The Tampa Bay Times Forum and the Florida Panthers and BB&T Center already offer Kayem products.
“We are thrilled to partner with the Predators for the privilege of serving great tasting franks and sausage to millions of Predators fans and people visiting Bridgestone Arena,” said Bob Kufferman, Kayem senior brand manager. “The Predators partnership marks the latest milestone in our efforts to reach sports fans throughout southeastern United States through partnerships with major professional and college sports teams, and is a key step in our continued efforts to expand Kayem's brand presence, while delivering top-quality franks and sausage to the fans.”
Kayem will offer beef hot dogs and Italian sausage at both arenas. TD Garden will offer sandwiches featuring Kayem's new prime rib roast in addition to Kayem's hot dogs and sausage. The new agreement with the Predators expands Kayem Foods' presence in southeastern US. Kayem already offers the Fenway Franks line of hot dogs, the Official Hot Dog of the Boston Red Sox and Fenway Park. In 2010, Kayem became the official brand of both hot dogs and sausage of the New England Patriots and Gillette Stadium.
“The Bruins are pleased to partner with Kayem, a beloved hometown brand and one of the country's most successful hot dog manufacturers, as the official hot dog and sausage of the Boston Bruins and TD Garden,” said Glen Thornborough, senior vice president of sales for the Boston Bruins and TD Garden. “Both the Bruins and Kayem enjoy a rich tradition within the local community and we know that our loyal fans will enjoy Kayem's distinct flavors that have been enjoyed by Red Sox fans, Patriots fans and millions of people throughout New England.”
Kayem Foods is a leading meat processor in New England. The company produces more than 100 varieties of hot dogs and more than 300 varieties of deli meats, sausage and dinner hams under the Kayem, al fresco, Schonland's, McKenzie, Triple M, Genoa, Jordan's, Deutschmacher, Kirschner and Essem brands.