Tyson, Birds Eye launch Mix & Match Creations
Sept. 20, 2013
by Meat&Poultry Staff
SPRINGDALE, Ark. – Select Walmart stores will offer Mix & Match Creations, a new meal solution produced by Tyson Foods, Inc. and Birds Eye, starting Sept. 20.
Consumers can create customized meals by combining one of five Tyson Foods proteins, one of eight family sized servings of Birds Eye frozen vegetables or starch and one of six Tyson Bistro Flavors sauces. There are 76 possible meal combinations, including Sautéed Beef with Bourbon Peppercorn sauce and Mixed Vegetables or Breaded Chicken served with White Rice with an Orange Teriyaki Glaze.
“Some people think making a sit-down meal for their family takes a lot of time for planning, purchasing and preparing,” said Louis Gottsponer, senior vice president frozen value-added meals for Tyson Foods. “But Mix & Match Creations products allow families to make satisfying meals quickly, easily and inexpensively.”
To further assist shoppers, Mix & Match Creations products are packaged in color-coded packaging (red for meat, blue for sides and green for sauces), and recipe cards are available at the freezer case. Average prep time is 15 minutes, and prices for the meals start at $10.