Just BARE makes changes to fresh chicken line
September 19, 2013
by Meat&Poultry Staff
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ST. CLOUD, Minn. – Gold'n Plump Poultry’s Just BARE brand has added new cuts and larger package sizes to its line of fresh chicken that is free of antibiotics, hormones and animal by-products. The recent changes were made to meet growing demand for more diverse culinary applications and family sizes.
The company is now offering a small pack of bone-in thighs, and family pack sizes of bone-in split breasts, boneless, skinless breasts fillets, drumsticks, bone-in thighs and wingettes and drummettes. Suggested retail prices for the new items range from $3.29 for the small package of bone-in thighs to $12.99 per package for the family size boneless skinless breast fillets.
“We are continuously evolving to serve the needs of those consumers who are more conscious of what they’re feeding themselves and their families as well as the integrity of the practices and people behind those products,” said Julie Berling, director of brand advocacy and marketing. “To that end, we’ve expanded the serving and cooking versatility of the Just BARE line to better meet the needs of their meals and menus.”