Tyson revamps Star Ranch Angus website

by Meat&Poultry staff
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DAKOTA DUNES, SD – A new red, white and blue website (StarRanchAngus.com) was unveiled on Aug. 15 by Tyson Fresh Meats Inc. for its Star Ranch Angus brand. The website is designed to be an interactive consumer destination for beef purchasing and cooking information – plus to be easier for consumers to use and share amongst friends.

New website features include:
• Searchable recipes by cut type, cooking method or season.
• Recipe share function for consumers to post on their favorite social networks, including Facebook, Twitter and Pinterest.
• Recipe ratings and reviews, where consumers can rate recipes on a scale from 1-5 and give their own personal feedback and tips.
• Mobile-friendly site allows consumers to reference recipes while shopping the meat case.

“Consumer needs are changing, and our Star Ranch Angus beef website was revamped to meet those needs,” said Rick Janke, brand manager for Tyson Fresh Meats. “As we grow the Star Ranch Angus beef brand, our efforts are focused on building a consumer community around the brand through the interactive website and social platforms.”

For business-to-business information on Star Ranch Angus beef, visit http://www.tysonfoods.com/Business-to-Business/Fresh-Meats/Branded-Programs/Star-Ranch-Angus-Beef.aspx

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