Strong US performance boosts McDonald's July sales
by Meat&Poultry Staff
OAK BROOK, Ill. — Breakfast options, traditional menu items, the Monopoly game and featured items such as McWraps, the Big Mac and chicken McNuggets contributed to a 1.6 percent increase in US comparable sales in July for McDonald’s Corp.
Comparable sales in Europe were down 1.9 percent on disappointing performance in Germany, France and Southern Europe.
In Asia/Pacific, Middle East and Africa, comparable sales were down 1.9 percent on negative results in Japan, Australia and China.
Overall, global comparable sales for the company increased 0.7 percent in July.
“McDonald’s Plan to Win and our three global growth priorities to optimize the menu, modernize the customer experience and broaden accessibility to brand McDonald’s continue to serve as our strategic roadmap keeping us focused on delivering great-tasting, affordable meals in modern restaurants,” said Don Thompson, president and CEO. “In July we delivered modest global comparable sales growth, relatively in line with our expectations. Looking ahead, we remain focused on building market share and strengthening our position as our customers’ favorite place and way to eat and drink.”