Agri Beef unveils new case-ready line
Aug. 23, 2013
by Meat&Poultry Staff
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BOISE – Agri Beef Co. has launched Seal Fresh, a new line of case-ready retail products that feature no-leak packaging and ease of access.
“We are excited to make our products more readily available for our customers,” said Jay Theiler, executive director of marketing for Agri Beef Co. “Our Seal Fresh line gives consumers easier access to premium beef products that are freezer-ready or can last in the refrigerator for days.”
Seal Fresh packages are clear and airtight. Bone-in products have 21-day chilled shelf-life, while boneless cuts stay fresh up to 28 days, according to the company. The beef ages naturally in the package, and consumers can prepare the meat at their leisure – Seal Fresh products can easily be frozen and defrosted for later use.
The product is available under the company's Double R Ranch brand in tri-tips to bacon-wrapped petite medallions. The cuts are pre-packaged and come in portioned sizes. Middle-meat cuts include striploin, top sirloin and ribeye steaks. A shortloin combo pack is available under the Double R Ranch Signature brand, which is the only USDA certified upper one-third Choice program in the nation, according to Agri Beef.