Burger King expands its delivery kingdom
July 11, 2013
by Meat&Poultry staff
MIAMI – Burger King Worldwide Inc. has expanded its BK Delivers program to Salt Lake City, Utah, marking its 75th BK Delivers location in the United States.
"BK Delivers is already performing well in Boston, New York, Miami, Houston, Los Angeles, Chicago, San Francisco Bay Area, Las Vegas, Sacramento, greater Washington, D.C., Phoenix and Denver,” said Petru Pusta, director, Retail Innovation, Burger King Worldwide Inc. “As its popularity has grown, we have seen an increasing demand for the program in other markets."
BK Delivers allows delivery-zone guests to customize and order their BK favorites by visiting BKDelivers.com from a computer or mobile phone or by calling toll free 1 (855) 673-3725. Thanks to BK proprietary thermal packaging technology, customers receive hot food that is hot, and cold items that stay cold. Equally important, the system remembers orders for simple, one-touch ordering with each subsequent order.
At present, BK Delivers has one live delivery restaurant in Salt Lake City serving West Valley City, Taylorsville and Kearns. This initial site will serve as a training ground for the market; allowing operators to understand the intricacies of the system and to train their crew members prior to expanding the offering to other locations. BK plans to open one more BK Delivers site in downtown Salt Lake City within the next two or three weeks and will serve Salt Lake City proper; including the Univ. of Utah.
With a minimum food order of $10, guests can choose from a wide variety of long-time favorites, as well as the recently returned Summer BBQ lineup. Operating hours are from 11 a.m. until 10 p.m. Delivery must be to a physical address that falls within a delivery zone of a participating restaurant. Delivery times and prices vary by location.