Schweigert hot dog campaign set to launch for summer
June 17, 2013
by Meat&Poultry Staff
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ALBERT LEA, Minn. – A summer grilling promotion for Schweigert brand hotdogs will begin July 1, according to parent company Cargill. The theme of the campaign is "Overly Uncomplicated", which encourages consumers to keep it simple.
“Summer is the classic grill season and, particularly in the northern climates, being in front of the grill is a pride and a pleasure,” said Amy Foster, Schweigert brand coordinator. “What could be simpler for a 4th of July backyard party, weekend grilling or just a family get together than delicious uncomplicated hot dogs and sausages?”
Promotions will include social media, store displays and coupons. By 'liking' Schweigert on the brand’s Facebook page, consumers are entered into the “Overly Uncomplicated” sweepstakes. The first place winner will receive a Weber gas grill custom imprinted with the “Overly Uncomplicated” logo, while other prizes will be given away.
Consumers also will find Schweigert “Overly Uncomplicated” store displays. The campaign also utilizes radio advertising and digital ads on Facebook and Food Network’s Grilling Central website. Coupons for any Schweigert product will appear in Sunday newspapers as freestanding inserts in June, August and October and in markets where Schweigert products are sold. Products include classic natural casing wieners, smoked brats and links as well as the Original Twins Dog and the Twins Big Dog, the official hot dogs of Major League Baseball's Minnesota Twins.