Red Robin partners in promotion for 'The Wolverine'
June 5, 2013
by Meat&Poultry Staff
GREENWOOD VILLAGE, Colo. – Red Robin announced a series of promotions in conjunction with Twentieth Century Fox and the studio's new move The Wolverine
, starring Hugh Jackman.
The gourmet burger chain is offering a Dinner and a Movie special in which diners can receive a free ticket to the movie with the purchase of a $25 limited edition The Wolverine
gift card. When they enter their gift card code at www.redrobin.com/movietix
, they will be entered for a chance to win a trip for two to Japan and other prizes.
Additionally, any guest who sees The Wolverine
during opening weekend and brings their ticket stub into participating restaurants from July 29 to August 1 will receive $3 off their visit.
Finally, Red Robin created two new burgers inspired by the movie:
• The Berserker Burger, which includes a burger topped with aioli, pickles, Sriracha onion straws and Cheddar cheese on a brioche bun.
• The Red's Tavern Double is an Asian-inspired double burger with "samurai slaw", ginger garlic wonton strips and cilantro.
"Red Robin is thrilled to be collaborating with Twentieth Century Fox to promote the upcoming blockbuster, The Wolverine
, and we know our loyal guests and avid moviegoers will enjoy all that we have in store for them this summer," said Denny Marie Post , Red Robin's senior vice president and chief marketing officer. "As the gourmet burger expert, we are particularly excited to unveil our Wolverine-inspired burgers, sure to pack as much punch as the action-packed thriller!"