Paula Deen, Smithfield part ways

by Meat&Poultry Staff
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SMITHFIELD, Va. – Smithfield Foods, Inc. announced it has severed its business relationship with celebrity chef Paula Deen. Since 2006, Smithfield and Deen have collaborated on a product line that included a ham with her glaze.

In a statement released June 24, Smithfield, the world’s largest pork processor, stated: "Smithfield condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen. Smithfield is determined to be an ethical food industry leader and it is important that our values and those of our spokespeople are properly aligned."

Deen, the owner of The Lady and Sons restaurant in Savannah, Ga., has been embroiled in controversy over her past use of a racial slur. Deen admitted to using racial slurs during a deposition for a $1.2 million civil suit filed by a former employee against Deen and her brother, Earl "Bubba" Hiers, for sexual and racial harassment.

The Food Network announced it would not renew Deen's contract, which expires at the end of June. She has posted a series of videos apologizing for her conduct.

This isn’t the first time Deen has come under fire. She was sometimes criticized for her Southern comfort food cooking, which often included a pound of bacon or a stick of butter as ingredients. In January 2012, she announced she had Type 2 diabetes — three years after she was first diagnosed. She also was criticized after forging a business partnership with a diabetes drug maker.
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By Jennifer 7/11/2013 9:07:34 AM
Anyone who thinks it was "just a racial slur 10 years ago" needs to read more into the issue.

By Neal Downs 6/25/2013 11:14:12 AM
I can understand all this rage if this was a recent slur, but 10 years ago. Seems like Ms. Paula has cleaned up her act and is doing the right thing now - so let's punish her? Geez, with all the photos and even the Presidents book about his pot smoking from his past we have moved on. Sorry Ms. Paula.

By Ned Ryerson 6/25/2013 8:25:15 AM
So the woman said a few racial slurs... now, I do not know the whole story behind what Paula Deen was accused of but it seems like an over reaction. I mean in the last few days I have heard that QVC, the Food network, and Smithfield have all dropped her. Everyone says something that they shouldnt every once in a while. The thing is, most people know its wrong right after they say it. Why does a simple lapse of judgement for a few words have to kill a woman's lifetime worth of work. It's not like she shot someone. I mean her cooking will still taste the same and the smithfield hams will still be good eaten.

By Suzzette 6/24/2013 4:13:24 PM
By "ethical and important values" do they mean selling out to a company in China where genocide is acceptable (Tibet)?