Expo Pack Mexico 2013
June 27, 2013
by Meat&Poultry Staff
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RESTON, Va. – Attendance at Expo Pack México 2013 gained 16 percent compared to a year ago, reported the show owner and organizer PMMI: The Association for Packaging and Processing Technologies.
Attendance was 29,157 buyers for the 2013 event compared to 25,139 attendees in 2012. The show floor covered 18,490 net square meters (199,025 net square feet) and was filled by 1,057 exhibitors.
“The Mexican marketplace continues to grow, and Expo Pack México showed very clearly how committed packaging and processing suppliers are to it,” said Charles D. Yuska, president and CEO, PMMI. “Exhibitors represented 29 countries, and we were proud to include several international pavilions, thanks to the help of leading industry groups.”
Yuska added that the PMMI Pavilion grew by 35 percent to 2,121.75 square meters (22,838 square feet).
“In addition to being a clear indication of our members’ commitment to the Latin American marketplace, I think that speaks to the fact that the international packaging and processing supply chain wants to reach customers in the region,” Yuska said.
Highlights of the show included keynote speaker Carlos Alazraki, president of the Mexican Association of Advertising (AMAP), attracted a full house for his talk on “The Creativity of my Product and the Impact on the Consumer” which explored connections between packaging and marketing, the value packaging provides to products and brands, and how packaging can influence the consumers' purchasing decisions.
Also, the Mexican Packaging Association (AMEE) hosted the expo's conference program.
“AMEE’s conference sessions had the largest participation ever,” Yuska said. “They presented important topics such as eco-design and sustainability in packaging development, neuromarketing and its implementation, trends and new developments in machinery, and government support for technological development.”
“Judging by session attendance, it’s clear that AMEE’s conference program resonated with attendees,” he added.
The next Expo Pack México will be June 17-20, 2014, at Centro Banamex in Mexico City, Mexico.