Cargill reveals Tender Choice promotion
by Meat&Poultry Staff
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WICHITA, Kan. – Cargill's Tender Choice line of premium pork products will receive considerable marketing support through part of the summer grilling season, according to the company.
Promotions woll include in-store and online communications through July 5. In-store point-of-sale materials include:
• Case headers
• Mini t-stand posters
• Rail talkers combined with a “take one” brochure holder
• “Take one” brochures featuring a $1.00 off coupon and contest code
Consumers also can visit www.porkivore.com to participate in an out-of-store contest and collect badges. After earning two badges, consumers receive a coupon worth $1.25 off a Tender Choice product. Consumers can enter to win a grill after collecting three badges.
“This promotion supports our goals for collaborating with retailers to educate consumers on the versatility of pork and encourage those consumers who do not eat pork often to give it a try,” said Matt Novitzke, brand manager for Tender Choice Pork. “Grilling season is here, and our Tender Choice products provide consumers with a great eating experience every time because they are tender, juicy, flavorful and nutritious.”