Wendy's launches Moonlight Meal Deal
May 10, 2013
by Meat&Poultry Staff
DUBLIN, Ohio – A new digital promotion from Wendy's Co. encourages Millennials to indulge themselves with a hamburger as a late night food choice.
Wendy's Moonlight Meal Deal includes a Double Stack hamburger, chili cheese fries and soft drink for $5 and is available after 10 p.m. The promotion builds on a survey by Braun Research that shows nighttime diners chose hamburgers over tacos as their top choice for a late-night snack.
"We hear Millennials loud and clear and we're responding with food they crave at a great value," said Bob Holtcamp, Wendy's senior vice president, brand marketing. "Not only can they enjoy the Moonlight Meal Deal, they can also enter to win prizes late at night through our #GreatLate digital promotions."
The company's digital promotions invite customers to share photos of their late night experiences. Additionally, Wendy's is sponsoring a series of concerts throughout the summer in partnership with Clear Channel's iHeartRadio.