Jack Link's to partner with Seattle Mariners
April 2, 2013
by Meat&Poultry Staff
SEATTLE – Jack Link's Beef Jerky reached a multi-year sponsorship agreement with Major League Baseball's Seattle Mariners. Jack Link's will offer baseball fans in-game promotions and product giveaways throughout the 2013 season.
“Baseball season is synonymous with so many things Jack Link’s embodies: getting outside, spending time with family and friends, and, of course, some great snacking,” said Jeff LeFever, vice president of marketing for Jack Link’s. “The opportunity to partner with the Mariners, one of the most innovative and respected organizations in sports, is a perfect fit for our brand. We’re especially excited to become a bigger part of the Seattle community and look forward to helping fans ‘Feed Their Wild Side’ all season long.”
Jack Link's will host “Dustin Ackley Bat Night ” at Safeco Field on April 27, where all fans ages 14 and under will receive a Jack Link’s and Seattle Mariners branded full-size baseball bat signed by Mariners' second baseman Dustin Ackley.
Fans also will have the opportunity to win a variety of Jack Link’s products during the season through the recurring “Lucky Row” in-game promotion. Jack Link’s meat snacks will be sold in the stadium all year, and the brand will also sponsor in-game “Great Plays” video highlights on Safeco Field’s new high-definition MarinersVision video screen, the largest in Major League Baseball.
“Jack Link’s has a long tradition of supporting sports, from professional hockey to fishing to youth baseball,” said Joe Chard, Seattle Mariners vice president of corporate business and community relations. “The Mariners are happy to welcome America’s best-selling brand of beef jerky to Safeco Field as one of our newest corporate partners.”