Chick-fil-A launches 'better-for-you' options
April 19, 2013
by Monica Watrous
ATLANTA – Chick-fil-A joins the growing number of quick-service restaurant chains to roll out better-for-you items with the addition of an improved chicken wrap, three salads and new salad-dressing options. The company is also adding calorie counts to its menu boards nationwide.
The enhanced Grilled Chicken Cool Wrap contains a full serving of vegetables and grilled chicken on high-fiber flax bread. Made with green leaf lettuce, shredded red cabbage, carrots and Monterey Jack and cheddar cheeses, the wrap has 330 calories and 12 grams of fat.
Offered in Cobb, Asian and Grilled Market varieties, the salads feature ingredients such as romaine lettuce, mixed baby greens, honey Thai almonds, roasted corn, mandarin oranges, strawberries and blueberries. Each salad provides two or more servings of vegetables or fruit and contains between 180 and 430 calories without dressing. The salads will be available starting April 29.
New dressings include zesty apple cider vinaigrette, avocado lime ranch and honey sesame.
“Customer taste preferences are constantly fluctuating, so we have to be intentional about staying ahead of and remaining relevant to those changes,” said David Farmer, vice-president of product strategy and development. “We strive to offer a menu with only premium offerings, so we took a hard look at our current salad line and decided those options were not as relevant to customers as they were just a few short years ago.”
The chain is working to reduce sodium across its menu, including a 40 percent sodium reduction in its chargrilled chicken filet, 25 percent less sodium in bread and 10 percent less sodium in dressings and sauces.