Butterball launches foodservice resource site
April 30, 2013
by Meat&Poultry Staff
GARNER, NC – Butterball has developed a new turkey resource center aimed at professional chefs, the company announced April 30.
The "Turkey Time" resource center offers culinary professionals trends information, menu innovations, chef-generated ideas and a nutritional comparison tool. The new digital initiative is designed to encourage chefs to incorporate turkey products into their recipes. The resource center was developed in partnership with Columbia, Md.-based Marriner Marketing Communications.
“Marriner provided the strategic guidance to develop a robust content solution that will generate the appropriate awareness for Turkey Time,” said Richie Jenkins, Butterball Foodservice's director of marketing. “The initiative showcases our category leadership in turkey and provides a unique resource for chefs and restaurateurs who are looking for new ideas and information. We are committed to supporting culinary professionals and enhancing our brand awareness throughout the industry.”
Online advertising, e-marketing and social media programs are in place to support the new Turkey Time resource center.
“Developing custom content for specific target audiences in a relevant way is a significant opportunity for all areas of food marketing,” said Tighe Merkert, president of Marriner Marketing Communications. “With an industry-leading partner like Butterball, leveraging their turkey expertise and our clarity-driven insights created a fresh approach in this area.”