Wendy's launches flatbread sandwiches
March 26, 2013
by Meat&Poultry Staff
DUBLIN, Ohio – The Wendy’s Co. is debuting flatbread grilled chicken sandwiches for a limited time.
Available in Asiago Ranch and Smoky Honey Mustard varieties, the sandwiches contain all-white meat chicken, fresh greens and sliced tomatoes on a toasted multi-grain flatbread made with flax seeds, cracked wheat, rolled oats, millet and sesame seeds. The Asiago Ranch sandwich also has applewood smoked bacon, asiago cheese and creamy asiago ranch sauce.
“We’re redefining the way consumers eat grilled chicken — with a multi-grain artisan flatbread that has superior quality and taste,” said Craig Bahner, chief marketing officer. “We believe our flatbread is significantly better than any competitor, and comparable in quality to sit-down restaurants. The flatbread adds flavor, texture and excitement to grilled chicken, creating a bold, distinctive taste you can't find anywhere else.”
The sandwiches are available in restaurants nationwide through May for a suggested retail price of $3.49 to $3.99 or in a combo meal for $5.49 to $5.99.