McDonald's removes Chicken Selects from menu
March 1, 2013
by Meat&Poultry Staff
OAK BROOK, Ill. – McDonald's Corp. announced plans to cut its Chicken Selects and other items to make room for new products. The chain also is reconsidering its Angus Third Pounder, the company's first premium burger since the Big N' Tasty.
McDonald’s launched its Fish McBites and already has a pipeline of beef sandwiches, chicken entrees and breakfast and beverage offerings set for release this spring and summer. The company also shifted marketing to its dollar menu, introduced a grilled onion cheddar burger and has been testing chicken wings.
“As we begin 2013, we’re placing an even greater emphasis on those drivers that excite consumers and generate the greatest growth for our business,” said Don Thompson, chief executive officer of McDonald’s, in a January earnings call with financial analysts. “We still have plenty of room to grow within the framework of our Plan to Win and our three global growth priorities to optimize our menu, modernize the customer experience and broaden accessibility to brand McDonald’s around the world.”