Dairy Queen to offer value lunch
March 27, 2013
by Meat&Poultry Staff
MINNEAPOLIS – Dairy Queen is launching its DQ $5 Buck Lunch value meal at participating restaurants starting April 1.
The DQ $5 Buck lunch gives diners a choice of a 1/4 lb. GrillBurger with cheese, three-piece Chicken Strip Lunch or a Chili Cheese Dog serviced with fries, beverage and choice of a sundae or, for a $1 more, choice of a small Blizzard dessert.
The launch of the company's value meal follows the results of an online survey by Harris Interactive. The survey results show consumers factor in price when choosing where to go for lunch. According to the survey, 93 percent of respondents that dine out for lunch said that price is important when choosing their destination. Also, 51 percent of Millennials (aged 18-34) said they are more likely to make a complete meal choice for lunch if it includes a dessert.
"Our $5 Buck Lunch is really big news for the Dairy Queen system. In this current economic climate, consumers are looking for value, particularly at lunch,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corp.(ADQ). “According to our survey, we also hit the mark by offering a lunch that includes, at no extra cost, choice of a sundae.”