7-Eleven adds premium sandwiches
March 4, 2013
by Meat&Poultry Staff
DALLAS – 7-Eleven has added two new premium sandwiches to its prepared meals line-up — the Steakhouse Roast Beef and Bistro Deluxe.
The sandwiches feature prime deli meats and fresh produce as toppers, according to the company. The Steakhouse Roast Beef Sandwich includes sliced roast beef, blue cheese crumbles, mayonnaise, baby spinach and tomatoes on marbled rye. The Bistro Deluxe features Black Forest ham, Genoa salami and Swiss cheese with lettuce and Dijon mustard on Asiago cheese bread.
"Eating on the go or buying food to eat later are trends that are here to stay, but people are less willing to give up quality for convenience, nor should they," said Kelly Buckley, 7-Eleven vice president of fresh food innovation. "At 7-Eleven, we have broadened our menu appeal for customers who want a premium, deli shop-quality sandwich. The Steakhouse Roast Beef and Bistro Deluxe sandwiches follow current food trends for top-quality ingredients with an unexpected flavor twist."
Marketing for the sandwich offerings includes a 7-Eleven "app" that highlights the new sandwiches and a promotion for a free Pepsi with sandwich purchase. Additional promotions include online and mobile display media and social media posts to Facebook, Twitter and Foursquare.
"Ours is a holistic fresh-food plan, with the primary goal of building an all-day menu of delicious foods that gives hungry customers what they want morning, noon and night," Buckley said. "That's what differentiates 7-Eleven from most prepared-food providers. At 7-Eleven, you can get a slice of pizza for breakfast or a breakfast sandwich in the middle of the night and, of course, one of our new sandwiches any time of day."