Tyson launches case-ready ground beef
February 19, 2013
by Meat&Poultry Staff
DAKOTA DUNES, SD – Tyson Fresh Meats, Inc., a subsidiary of Tyson Foods, Inc., is offering case-ready ground beef under the Star Ranch Angus brand. The Star Ranch Angus beef chuck and round grinds will be sold in 1-lb. and 3-lb. pre-packaged chubs. The ground round also will be available in a 5 lb. chub.
Tyson Fresh Meats will support the new grinds with a full-scale retail promotion that includes meat case signs, dividers, rail strips and a static cling, the company said. The chubs will bear an on-pack coupon for $0.50 off a Star Ranch Angus ground beef purchase and a recipe tear pad with easy ground beef recipes will be available.
Additionally, a limited number of VIP coupons will be offered to meat department employees to try either the ground chuck or ground round at home. Hats, buttons and laminated pocket guides will help employees educate consumers about the benefits of these new grinds.
“Our new Star Ranch Angus ground beef offers important benefits to both consumers and retailers,” said Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats. “Consumers can feel confident choosing ground beef from a brand they know and trust, and can count on the rich flavor and consistent tenderness that Angus beef delivers. Retailers get the case-ready convenience of pre-packaged chubs, plus the versatility of multiple size and leanness options.”