Tyson announces food security campaign
by Meat&Poultry Staff
SPRINGDALE, Ark. – Tyson Deli, a division of Tyson Foods, Inc., has created a point of sale program that highlights the eligibility of cold deli prepared foods for purchase under the Supplemental Nutrition Assurance Program (SNAP).
SNAP benefits are deposited onto EBT cards that enable recipients make eligible purchases at participating retailers. Currently, more than 45 million receive SNAP benefits. Tyson Deli’s points of sale communication materials educate SNAP recipients that a range of products are eligible for purchase to meet their food needs. Tyson's Deli is taking orders for window clings, danglers, shelf strips and table tents.
"For retailers, communicating that they accept SNAP in the deli section not only helps them serve their customers but also creates an opportunity to increase sales by serving a broader audience that they may be missing today," according to the company.