Cargill launches ground beef website
Feb. 27, 2013
by Meat&Poultry Staff
WICHITA, Kan. – Cargill has created a ground beef website aimed at connecting with consumers and educating them about how to better experience ground beef as staple food in their diets.
CargillGroundBeef.com is the culmination of extensive consumer research conducted in 2012. The site offers visitors an interactive experience allowing them to share content via Facebook, Twitter and Pinterest. Recipes, safe handling tips, nutrition information and more will be available to consumers on the go using their tablets, smart phones and laptop computers.
“More than ever, consumers are interested in the food they eat and they want to know everything from how it’s produced to new and interesting ways to prepare and enjoy it,” said Katie Blick-White, associate brand manager for Cargill’s ground beef business. “It’s exciting to see the interest people have in improving their diets and exploring new and different flavors and variations of something as universally embraced as ground beef and burgers. Our research tells us those responsible for buying groceries, and preparing meals, want more online access to information, and we will provide it.”
Additionally, CargillGroundBeef.com will feature farm-to-fork information and promotional information such as coupons and contests.
“The CargillGroundBeef.com website will be an ongoing resource for consumers, and we look forward to developing interactive relationships with people who savor the ground beef eating experience,” Blick-White said. “Our goal is for this website to become the trusted place where consumers come to learn about what’s new in the world of ground beef, and to share their experiences with others.”