Cargill announces national NASCAR promotion
Feb. 20, 2013
by Meat&Poultry Staff
WICHITA, Kan. – Cargill Beef announced an end-of-season sweepstakes that will take the winner behind the scenes at Roush Fenway Racing.
The winner of the "Tailgating with Trevor" sweepstakes will receive an all-expense paid trip to Roush Fenway Racing headquarters in Concord, NC, for a personalized tour and a VIP tailgating experience.
“We’re revving up promotional activities for our ground beef products with a program that inspires grocery retailer participation and will excite consumers during the NASCAR racing season that overlaps the peak burger grilling months,” said Tammy Shaw, vice president of Cargill Beef marketing and sales. “We’ll be using all channels available to us to promote our racing program in 2013, including our new cargillgroundbeef.com Internet website, social media such as Facebook, Pinterest and Twitter, in-store promotion featuring point of sale materials including on-pack stickers, Facebook advertising, customized videos featuring Trevor Bayne and customized in-store programs – all focused on driving consumers to purchase Cargill ground beef.”
Cargill Beef officials announced in December that for the fourth consecutive year, the company would be a primary sponsor for NASCAR’s 2013 Nationwide Series. The company will be the primary sponsor of the Roush Fenway Racing No. 6 Ford Mustang in the Nationwide Series. Trevor Bayne will be behind the wheel. He is the youngest driver to win the Daytona 500. Cargill Beef will be the primary sponsor for 10 races.