AMI releases new 'Mythcrusher' installment
Feb. 12, 2013
by Meat&Poultry Staff
WASHINGTON – The latest installment of "Meat Mythcrushers" debunks myths surrounding the processed meats industry. The American Meat Institute produced the video series in partnership with the American Meat Science Association (AMSA).
The new video tackles the truth behind hot dog and sausage production. Dan Hale, Ph.D. Texas A&M Univ. professor and extension meat specialist, said the process of making sausage is no more complicated than making a chocolate chip cookie.
“It really is a very neat process, a very clean process as well with stainless-steel from top to bottom,” Dr. Hale said. “The product is labeled and inspected throughout the entire process, so it is a very safe, wholesome product for the consumer.”
The Meat Mythcrusher series includes 19 videos and has accumulated more than 28,000 views on YouTube since its launch in 2011, according to AMI. Video topics include myths surrounding hormone use in animals, ammonia in ground beef, meat’s environmental impact and more.