Tyson partners in movie promotion
Jan. 9, 2013
by Meat&Poultry Staff
SPRINGDALE, Ark. – Tyson Foods, Inc. announced a new deli promotion that pairs the company’s chicken tenders product with Jack the Giant Slayer, a new children’s movie.
Consumers can save $1 on the purchase of 1lb. or more of Tyson Chicken Tenders from the deli as part of the “Giant Flavor Tenders” promotion. Point of sale materials will direct consumers to the DeliAnytime Facebook page where they can register for a chance to win tickets to the family-oriented movie. Consumers who register can also receive a coupon for $2 off 1 lb. or more of Tyson Chicken Tenders.
“We're pleased to partner with Warner Bros. to offer consumers a chance to enjoy great family entertainment,” said Sally Ashcraft, brand manager for Tyson Deli Division. “Parents love the convenience of Tyson Chicken Tenders; they love to save on family favorites; and they love to make their kids happy. We expect the Giant Flavor Tenders promotion to be a huge success.”
The Giant Flavor Tenders promotion will be in stores March 1 - April 12. It also will be featured on DeliAnytime.com. The movie will be in theaters beginning March 1.