McDonald’s revamps global packaging designs
OAK BROOK, Ill. – McDonald’s will feature QR codes in new packaging designs on carry-out bags and fountain beverage cups. The company said the initiative is aimed at providing consumers with nutrition information.
The fast-food giant plant to roll out the new design starting in the US, with the roll out continuing worldwide through 2013, the company said. The new packaging features a blend of text, illustrations and a QR code that will deliver information about the McDonald’s brand and make nutrition information easily accessible from mobile devices.
“Our new packaging is designed to engage with customers in relevant ways and celebrate our brand," said Kevin Newell, McDonald's Chief Brand Officer. "Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”