KRAVE Jerky gets capital injection
Jan. 8, 2013
by Meat&Poultry Staff
SONOMA, Calif. – KRAVE Jerky received a minority growth capital investment from private equity fund Alliance Consumer Growth, the company announced Jan. 8.
The investment will help the jerky company accelerate nationwide distribution of its products, expand new product innovation and grow consumer awareness, according to the company.
“We’re thrilled to announce our partnership with ACG and are looking forward to the next stage of growth for the brand,” said Jonathan Sebastiani, KRAVE founder and CEO. “We believe with this investment we can continue to build on the brand’s momentum and take KRAVE to the next level. In addition, ACG’s experience in the retail and food industries, marketing expertise and support for our brand vision make them the ideal investment partner for us as we continue our rapid growth.”
KRAVE is a snack food company that makes and markets a line of eight jerky products using premium-quality cuts of all-natural beef, pork and turkey.
“KRAVE is an authentic and unique company, run by a fantastic team, that is disrupting a huge category,” said Julian Steinberg, managing partner of ACG. “It is a perfect example of the type of pioneering, high-growth brand in which we seek to invest.”