Chicken stars in new Campbell soup line
Sept. 13, 2012
by Meat&Poultry Staff
CAMDEN, NJ – Campbell Soup Company has launched a new line of soups made to meet consumer demand for bold flavors while appealing to time-strapped millennials.
The new soup line includes six Campbell’s Go soups that draw inspiration from global cuisines. New flavors include Moroccan Style Chicken with Chickpeas soup and Coconut Curry with Chicken & Shiitake Mushrooms soup. The soups are packaged in microwavable pouches.
The Campbell’s Chunky brand includes three new varieties including Jammin’ Jerk Chicken with Rice & Beans, Kickin’ Buffalo-Style Chicken and Chipotle Chicken & Corn Chowder.
The company is also introducing four new Campbell’s Gourmet Bisques that include Sweet Potato Tomatillo and Thai Tomato Coconut.
Two new soup varieties were added to the Campbell’s Slow Kettle Style soup line. The new soup varieties are Kickin’ Crab & Sweet Corn Chowder with Flame Roasted Onions & Cayenne Pepper and Roasted Chicken & Chardonnay with Fire-Roasted Tomatoes, Aged Parmesan & Pasta.
The final installment of new soups is a twist on a Campbell's classic — tomato soup. The new Campbell’s Condensed Sun-Ripened Yellow Tomato soup builds on the success of Harvest Orange Tomato soup released in 2011.
"With bolder, more vibrant flavors and contemporary packaging, we’re upping the ante with our new soup offerings," said Mark Alexander, president, Campbell North America. "Campbell is reframing what soup means, with a variety of new choices that tempt the taste buds and fit the lifestyle of the millennial generation and beyond. This is the new face and flavor of Campbell Soup Company."