Taco Bell adds item to breakfast menu
Aug. 31, 2012
by Eric Schroeder
IRVINE, Calif. – Taco Bell Corp., a subsidiary of Yum! Brands, Inc., has expanded its FirstMeal breakfast menu with the launch of the AM Crunchwrap and Mtn Dew AM.
The AM Crunchwrap includes scrambled eggs, bacon or sausage, cheese and a hash brown all wrapped up and grilled in a flour tortilla. It has a suggested retail price of $2.49.
Mtn Dew AM is a combination of Mountain Dew and Tropicana Orange Juice mixed in-store, and is available for $1.69 for regular and $1.99 for large.
“With the AM Crunchwrap, we’ve taken the breakfast ingredients Americans love like eggs, bacon or sausage, melted cheese and even added a crispy hash brown and wrapped it all up in our very own famous Crunchwrap,” said Brian Niccol, chief marketing and innovation officer.