McDonald's global comparable sales flat

by Eric Schroeder
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OAK BROOK, Ill. — Global comparable sales at McDonald’s Corp. were flat in July.

“We are committed to driving business over the long term by executing our proven Plan to Win strategy despite softer global comparable sales in July,” said Don Thompson, chief executive officer. “Our leadership team has the experience to effectively manage through the challenging environment and build sales and market share. As a system we remain focused on providing high-quality affordable meal options, unparalleled convenience and a great McDonald’s experience to the 69 million customers we serve each day.”

US comparable sales were down 0.1 percent as promotional activity failed to offset the sluggish economy and last year’s Mango Pineapple smoothie launch.

European comparable sales declined 0.6 percent as strong results in the United Kingdom and Russia were offset by a weaker performance in Germany and South Europe.

McDonald’s said comparable sales decreased 1.5 percent in Asia/Pacific, Middle East and Africa as positive results in Australia were offset by weakness in Japan and the shift in timing of Ramadan.

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