CKE to open Carl's Jr. restaurants in Brazil
June 8, 2012
by Meat&Poultry Staff
CARPINTERIA , Calif. – CKE Restaurants announced a development deal with the International Meal Company (IMC) to open 100 Carl’s Jr. restaurants in Brazil over the next seven years.
“Brazil has one of the most robust economies in the world and our premium-quality food and up-market facilities will resonate well with the discerning Brazilian consumer,” said Ned Lyerly, executive vice president of International for CKE Restaurants. “IMC’s track record of successful growth and knowledge of the market make them a perfect partner to bring the quality of the Carl’s Jr. brand to Brazil.”
IMC is a multi-brand casual and quick-service restaurant operator in Latin America with more than 280 company-owned restaurants. IMC employs 11,000 people in Brazil, the Caribbean and Mexico.
“It’s a great honor to partner with Carl’s Jr. and CKE, whose heritage, premium credentials and commitment to quality are consistent with IMC’s,” said Javier Gavilán, chief executive officer of IMC. “The Brazilian consumer will embrace the great tasting, premium products, excellent service standards and industry leading facilities that make Carl’s Jr. a best-in-class brand.”