McDonald's records growth in global sales
March 8, 2012
by Meat&Poultry Staff
OAK BROOK, Ill. – McDonald's global comparable sales growth in February was 7.5 percent, while system-wide sales increased 9.4 percent for the month, the company said. The February results benefited from the extra day due to the leap year.
US comparable sales advance 11.1 percent. The company attributed the results to strong performances of several menu items, including Chicken McBites, core favorites such as the Filet-O-Fish, signature beverage offerings and the company's breakfast lineup.
In Europe, the company recorded comparable sales growth of 4 percent led by results in Russia and the United Kingdom. Performance across Europe was propelled by value menu offerings, fourth-tier products, limited-time food promotions and modernized locations that differentiated McDonald's from its competition, the company said. Severe winter weather hampered results in certain markets.
The company's Asia/Pacific, Middle East and Africa segment recorded comparable sales growth of 2.4 percent for February. Australia led in results, which were offset somewhat by performance in Japan and the shifting of the Chinese New Year. Consumers in the region responded favorably to the company's breakfast and lunch value, premium meal selections and convenience, McDonald's said.
"The cornerstone of our ongoing sales momentum is our ability to connect with customers and deliver the menu choices, everyday affordability and convenience they expect from McDonald's," said Jim Skinner, McDonald's chief executive officer. "We will continue to grow sales by focusing on the key elements of the Plan to Win as we strive to become our customers' favorite place and way to eat and drink."